9781333132972 - The Elementary Laws of Advertising and How to Use Them (Classic Reprint) de Bunting, Henry Stanhope (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book analyzes publicity, its various forms, and its effects on the public. The author, an experienced business owner and advertising professional, presents an objective view of the advertising industry and provides practical principles for creating effective publicity campaigns. This book explores the interplay of attention and suasion in advertisements, including variables like ad space, visuals, and persuasive techniques. Throughout the book, the author emphasizes the importance of understanding the selling power of publicity and how to maximize it. The book is valuable for business professionals and students of marketing, advertising, and related fields who seek a comprehensive understanding of the role of publicity in driving sales and shaping consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.