9781333112776 - New Product Strategy in Small High Technology Firms (Classic Reprint) de Meyer, Marc H. (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book presents a framework to examine the relationship between new product strategy and success in small high tech companies. The author asserts that a high degree of strategic focus in new product development is beneficial. The author proposes that successful firms choose growth-sustaining core technology for their initial product, thus avoiding high levels of product line diversity that could result from switching to a new technology. The book explores the relationship between strategic focus and performance, examining specific growth strategies and the portability of the author's findings to larger firms. It also discusses the significance of choosing an initial key core technology. Readers can anticipate gaining insights into the methods for examining new product strategy in high tech firms. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.