9781333107024 - new product strategy in small high technology firms (classic reprint) de meyer, marc h. (3 resultados)
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
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EUR 25,94
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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EUR 25,13
Envío por EUR 3,84Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 15 disponibles
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: Forgotten Books, London, Reino UnidoForgotten Books
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EUR 16,21
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Paperback. Condición: New. Print on Demand. This book explores the strategies employed by small high-tech companies in launching new products. The author, drawing on original research, questions the widely held notion that these firms should diversify into unrelated product technologies as a hedge against technological obsolesce…nce. Through an analysis of case studies, the book argues that successful small high-tech firms often leverage their existing core competencies to develop new products for existing or new markets. This strategy allows them to build on their strengths and maintain a competitive edge in their chosen technological domain. The book offers a fresh perspective on new product development for small high-tech firms, and its insights will be of great value to entrepreneurs, managers, and researchers alike. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
