Isbn: 9781333107024 - new product strategy in small high technology firms (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book explores the strategies employed by small high-tech companies in launching new products. The author, drawing on original research, questions the widely held notion that these firms should diversify into unrelated product technologies as a hedge against technological obsolescence. Through an analysis of case studies, the book argues that successful small high-tech firms often leverage their existing core competencies to develop new products for existing or new markets. This strategy allows them to build on their strengths and maintain a competitive edge in their chosen technological domain. The book offers a fresh perspective on new product development for small high-tech firms, and its insights will be of great value to entrepreneurs, managers, and researchers alike. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…