Isbn: 9781332337675 - principles and practice of show-card writing: prepared in the extension division of the university of wisconsin (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. Delve into the captivating realm of show card writing with this comprehensive guidebook. This book meticulously unravels the historical tapestry of lettering, exploring its evolution from ancient hieroglyphics to the vibrant styles of today. The author provides a thorough examination of standard and modern show card alphabets, empowering readers to craft striking inscriptions with precision and flair. Beyond the technical aspects, this book delves into the principles of advertising, guiding readers in creating persuasive and visually captivating show cards that effectively engage audiences. Throughout the book, readers will discover insights into the importance of composition, color theory, and understanding customer psychology in crafting impactful show cards that drive results. Whether you're a seasoned designer or just starting your journey in show card writing, this book is an invaluable resource, unlocking the secrets to creating stunning visual messages that leave a lasting impression. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…