9781332304196 - The Microscope, Vol. 11: An Illustrated Monthly Magazine for the Student of Nature's Little Things (Classic Reprint) de Stokes, Alfred C. (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book presents an in-depth historical account of mystery shopping, placing the reader in the position of a shopper tasked with a clandestine investigation of a specific business, location, or brand experience. It delves into the origins and evolution of the industry, and provides a comprehensive guide to its practices, ethical considerations, and the importance of shopper evaluations in the modern marketplace. The author advocates for professionalism, integrity, and objectivity in the field, but simultaneously acknowledges the challenges and dilemmas faced by mystery shoppers. The book offers a unique perspective on this often-overlooked aspect of consumer research, illustrating its crucial role in improving customer service and overall business performance. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.