Isbn: 9781332280834 - sample size requirements for zero order models: october 1978 (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book investigates essential factors for accurately estimating the parameters of zero order models frequently used to represent brand switching behavior. Combining insights from previous research and mathematical modeling, it explores the sensitivity of maximum likelihood estimates, providing valuable guidance on sample size requirements for parameter estimation with a specific accuracy level. The book further explores the implications of sample size and purchase sequence length and highlights how, in many applications, knowledge of the transformed parameters, such as market share and loyalty index, can be sufficient. By providing practical insights and quantitative analysis, this book offers a valuable tool for researchers and practitioners seeking to improve the accuracy and efficiency of their zero order models. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…