9781332264643 - identifying substitute and complementary relationships revealed by consumer variety seeking behavior: september, 1983 (classic reprint) de mcalister, leigh (4 resultados)
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 25,55
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 15 disponibles
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 25,07
Envío por EUR 3,85Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 15 disponibles
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: Forgotten Books, London, Reino UnidoForgotten Books
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EUR 16,30
Gastos de envío gratisSe envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: Más de 20 disponibles
Paperback. Condición: New. Print on Demand. This book centers on the complex relationships between various products in a defined market class. The author introduces a new technique for exploring these relationships, which he calls "cross-consumption response." Unlike previous methods, the author's approach can reveal both when p…roducts are substitutes for one another and when they are complements. Traditionally, products were assumed to be substitutes for one another, meaning that an increase in sales for one product would cause a decrease in sales for the other. However, this book argues that some products may actually be complements, meaning that an increase in sales for one product causes an increase in sales for another. The author illustrates the practical applications of this technique through a detailed case study of the soft drink industry. Through this case study, the author demonstrates how his approach can be used to identify both substitute and complementary relationships among different soft drink brands. This book provides a valuable new tool for understanding the complex relationships between products in a market class. The author's findings have important implications for marketing and product development strategies, and should be of interest to anyone interested in understanding consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
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Librería: Buchpark, Trebbin, AlemaniaBuchpark
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Excelente
EUR 16,51
Envío por EUR 105,00Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
