Isbn: 9781332259922 - estimating models of promotion non-compensatory choice behavior using compensatory scanner panel data: panel scanner panel data (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book explores the effects of promotional offers on consumer brand preferences and purchase behavior. Emphasizing the importance of non-compensatory decision-making, the author proposes a novel model for understanding how consumers often restrict their choices based on the presence of promotions. The model is estimated at the individual level using a large dataset of consumer purchases, demonstrating its effectiveness in predicting future choices. By incorporating both promoted and unpromoted purchases, the model provides valuable insights into the interplay between promotional strategies and consumer behavior. Additionally, the book offers analytical techniques for identifying hierarchical preference structures and discusses the robustness of the model under varying conditions. Overall, this book provides valuable insights into the complex dynamics of consumer choice in the presence of promotional offers. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…