9781332246243 - A Nonreactive Measure of Inferential Beliefs (Classic Reprint) de Kardes, Frank R. (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book overturns the prevalent notion that the average consumer is incapable of identifying misleading advertisements, and presents an alternative measurement procedure that effectively gauges the consumer's ability to spot potential deceptions. Through meticulous experiments, the author demonstrates that not only can consumers distinguish between actual claims and implied suggestions, but also that in many cases these implications are recognized without conscious effort. The study has important implications for government regulators as it provides a nonreactive method for identifying misleading advertising, enabling them to more effectively allocate their limited resources. The book also offers marketers guidance on how to craft advertising messages that are clear, accurate, and compliant with regulations. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.