9781332186358 - the relative merit of advertisements, vol. 19: a psychological and statistical study (classic reprint) de strong, edward k. (3 resultados)
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: Forgotten Books, London, Reino UnidoForgotten Books
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Paperback. Condición: New. Print on Demand. This book delves into the burgeoning field of advertising psychology, a discipline that was just beginning to gain traction in the early 20th century. The author examines the fundamental question: can psychological tests be used to determine the effectiveness of advertisements before t…hey are even launched? Through a series of experiments, the author explores various methods for measuring the persuasive power of different advertising appeals. The book analyzes a wide range of advertisements, from vacuum cleaners and pianos to breakfast foods and soap, showcasing the nuanced ways in which different appeals ââ â such as price, quality, and emotional connection ââ â resonate with consumers. The author even delves into the impact of visuals versus text in advertising, revealing how these different elements can influence a consumer's perception. Ultimately, this book offers a groundbreaking approach to understanding the psychology behind consumer behavior, providing valuable insights for advertisers and marketers of the era. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
