Isbn: 9781332186358 - the relative merit of advertisements, vol. 19: a psychological and statistical study (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book delves into the burgeoning field of advertising psychology, a discipline that was just beginning to gain traction in the early 20th century. The author examines the fundamental question: can psychological tests be used to determine the effectiveness of advertisements before they are even launched? Through a series of experiments, the author explores various methods for measuring the persuasive power of different advertising appeals. The book analyzes a wide range of advertisements, from vacuum cleaners and pianos to breakfast foods and soap, showcasing the nuanced ways in which different appeals ââ â such as price, quality, and emotional connection ââ â resonate with consumers. The author even delves into the impact of visuals versus text in advertising, revealing how these different elements can influence a consumer's perception. Ultimately, this book offers a groundbreaking approach to understanding the psychology behind consumer behavior, providing valuable insights for advertisers and marketers of the era. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…