ISBN: 9781331129622 - newspaper building: application of efficiency to editing, to mechanical production, to circulation and advertising; with cost finding methods, office forms and systems (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book details the foundations of journalism and newspaper creation in the United States. Starting with the creation of the Chicago Daily News, the book discusses its principles of providing complete, reliable, condensed news alongside local news and columns of advertisements for the same price to all. The author presents the newspaper as a manufactured product and highlights the importance of defining a business and ideological foundation when starting a new publication. The author stresses the importance of business and editorial independence and the importance of providing content that is free from political or business influence. The author uses this example to discuss the importance of the independence of news and editorial content and how this can lead to greater influence over the public debate. The book presents a longitudinal study of the history of major newspapers in cities like Chicago, Philadelphia, New York, Indianapolis, Washington D.C., Buffalo, and Kansas City and discusses the key decisions that have led to their success. The author underscores the importance of sticking to defined principles and purpose and of setting oneself apart through the development of individual style and content that can lead to dedicated readership. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…