9781330869338 - scientific distribution (classic reprint) de higham, charles frederick (3 resultados)
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
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EUR 27,68
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: Forgotten Books, London, Reino UnidoForgotten Books
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Paperback. Condición: New. Print on Demand. This book delves into the historical origins of advertising, tracing its development from its humble beginnings to its present form. The author argues that advertising is essentially a distributing force, serving to spread ideas, disseminate intelligence, and distribute commodities in…a scientific manner. The author examines the role of advertising in shaping consumer tastes and preferences, as well as its impact on production costs and selling strategies. They also explore the ethical implications of advertising, acknowledging its potential for both good and harm. Ultimately, this book presents a comprehensive analysis of advertising's multifaceted nature, shedding light on its role throughout history, its significance in the modern business landscape, and its potential to shape the future of communication and commerce. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
