Isbn: 9781330583692 - the history of a trade-mark (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book traces the unexpected origins of a logo that has become emblematic of modern transportation, revealing the rich history and philosophical underpinnings that lie behind a seemingly simple design. The Northern Pacific Railway's instantly recognizable logo began its life as an obscure Chinese symbol over 2,500 years ago, and this book follows the evolution of the symbol's meaning and usage across cultures and continents. What was once a representation of ancient philosophies became, through a fascinating twist of fate, the emblem of a modern marvel of engineering. Through a vivid exploration of the logo's historical, cultural, and philosophical contexts, the author invites readers to reconsider the profound influence that ancient ideas can have on our present-day world, demonstrating the ways in which symbols can transcend time and space to connect with us in unexpected ways. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…