ISBN: 9781330521502 - new collection methods: a systematic treatment of the place of collections in marketing, including constructive credits, psychology of collections, ... and the principle of resale (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book provides a comprehensive guide to the principles and practices of effective credit and collection management, emphasizing the importance of a constructive approach. The author argues that collection is an integral part of marketing, and that by "reselling" the customer on the value of the goods and the importance of timely payment, businesses can improve their cash flow, reduce losses, and build stronger relationships with their customers. The book covers topics such as credit risk assessment, collection strategies, and the use of psychological principles in persuasion. By incorporating the insights from this book into their collection practices, businesses can transform their collection departments into profit centers that contribute to the overall success of the organization. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…