9781330298046 - Implementation of Management Science in Marketing (Classic Reprint) de Montgomery, David Bruce (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book unveils the potential of management science in transforming marketing strategies. The author presents a comprehensive framework for applying analytical approaches to marketing problems, bridging the gap between intuition and data-driven decision-making. Exploring the nature of marketing challenges, the book highlights the complexities and interdependencies within marketing environments. It emphasizes the need for managers to embrace analytical thinking and utilize models that capture the dynamics of marketing phenomena. The author illustrates how management science techniques can enhance decision-making in areas such as market segmentation, product development, pricing, and promotional strategies. The book underscores the importance of collaboration between marketing managers and management scientists, addressing the challenges and opportunities at their interface. It emphasizes the crucial role of mutual understanding and empathy in fostering effective implementation of management science solutions. Through detailed analysis and practical examples, this book provides a valuable guide for marketing professionals seeking to leverage management science for improved decision-making and enhanced marketing outcomes. Its insights will empower marketers to navigate the complexities of the field and make informed choices based on data-driven analysis. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.