ISBN: 9781330281895 - profitable showmanship (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book emphasizes how entertaining businessmen may be more successful than businesslike showmen. The author explains that effectively connecting with an audience requires a personal connection that makes customers feel special and understood. Like Walt Disney movies and Charlie McCarthys success, and even a simple sign that speaks to a fundamental human emotion, great advertising appeals to people on a simple, emotional level. Although entertainment tactics are invaluable for reaching customers and building brand loyalty, the author stresses the importance of sincerity, service, and simplicity in building a profitable business. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…