Isbn: 9781330268872 - lecture notes relating to a systems approach to marketing (classic reprint) (5 resultados)

Condición: Like New. In unused condition, may show some slight shelf wear, but otherwise unread. This title was digitally scanned from a rare, out of print edition, and will have some visual artifacts from that process.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book offers a systems approach to understanding marketing decision making. The author contends that in order to generate profitable sales, it's critical to analyze marketing environments, identify key elements and processes, and develop theoretical structures that describe and analyze interactions within the system. The book goes on to present qualitative and quantitative models encompassing sectors of the marketing system, demonstrating how these models can be applied to specific management problems. By examining the implications of applied models through the use of computerized simulations, the author provides operational solutions for evaluating accuracy. The book concludes by examining the relationship of research to decisions and the contribution research efforts can make by providing data that directly affects decision making. The author's insights into marketing will prove particularly valuable to marketing managers and business students. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…

Condición: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.