Isbn: 9781330264874 - the ayer idea in advertising (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This volume outlines the history, applications, and enduring importance of advertising in business growth. Tracing its evolution from its origins in the early 20th century to its widespread use today, the author asserts advertising's role as a defining factor in consumer behavior and the success of commercial enterprise. Within this context, the book discusses the transformative power of persuasive techniques in creating consumer demand, the advantages of targeted marketing through advertising agencies, and the ethical considerations inherent in shaping public opinion through mass media. The author concludes by emphasizing the growing value of authenticity and integrity in advertising, arguing that businesses are increasingly turning to advertising agencies for guidance in creating authentic and meaningful connections with consumers. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…