9781330254370 - Marketing Methods and Policies (Classic Reprint) de Converse, Paul D. (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book offers a comprehensive introduction to the general field of marketing, providing a solid foundation for both college students and business professionals seeking to enhance their understanding of how goods and services reach consumers. The author skillfully covers a wide range of topics, encompassing the functions of marketing, physical marketing facilities such as transportation and storage, trade channels, and the roles of brokers, wholesalers, and retailers. The book delves into the methods of distribution, examining the complexities of product movement from producer to consumer. The author also explores the significance of market analysis, pricing strategies, and the coordination of marketing policies to optimize business outcomes. Rooted in objective research and studies conducted by the author and others, this book offers a valuable resource for anyone seeking a deeper understanding of the intricate world of marketing. Its insights are designed to empower readers to effectively navigate the marketing landscape and make informed decisions that drive business success. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.