Isbn: 9781330084946 - better business letters a practical desk manual arranged for ready, reference: with illustrative examples of sales letters, follow-up, complaint, and collection letters (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This practical guide to effective business letters empowers readers to transform ordinary correspondence into engaging conversations that drive results. Drawing upon the author's expertise in salesmanship, this book emphasizes the importance of personalizing letters, understanding the needs of the recipient, and crafting a well-structured message. Beginning with the significance of knowing your audience, the book delves into formulating a compelling opening, engaging descriptions, persuasive arguments, and a strong closing. Through examples and guidance, it shows how to effectively present your proposition, while avoiding impersonal, formulaic language. Understanding the customer's perspective and tailoring the letter accordingly is crucial, as is the judicious use of persuasion and a sense of urgency to encourage action. The book stresses the power of imagination and empathy in crafting effective sales letters, ensuring that they resonate with the recipient and achieve their intended goal. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…