Isbn: 9781330046562 - intensive selling: a comprehensive analysis of possibilities for increasing profitable sales through supplemental direct advertising methods ... distribution based on definite tests (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book examines the theory that direct advertising, and specifically enclosures, can be leveraged by businesses of all sizes to boost sales. Proponents of the theory argue that compared to other forms of advertising, direct advertising allows for a more efficient use of funds, leads to increased sales volume, and provides an opportunity for greater intimacy between a business and its customers. The author presents numerous examples of successful companies that have used direct advertising to achieve their goals and stresses the importance of evaluating the return on investment for any direct advertising campaign. The book is a valuable resource for business owners, marketers seeking to understand the power of direct advertising, and anyone interested in the historical interplay between sales and direct advertising. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…