ISBN: 9781330012369 - first principles of advertising (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book delves into the history and development of advertising, exploring its origins in ancient times up to its significant role in modern consumer culture. The author traces the evolution of advertising techniques, from the town crier to the mass media of the present day, highlighting key influences such as the introduction of the printing press, the rise of mass circulation newspapers, and the impact of technology. The book examines advertising's role in shaping consumer behavior, discusses its ethical implications, and explores the techniques and strategies used to create effective advertising campaigns. Through historical examples and contemporary case studies, this book provides a comprehensive understanding of advertising's impact on society and its transformative power in shaping the way products and ideas are marketed and consumed. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…