9781330003114 - A Short Course in Advertising (Classic Reprint) de Osborn, Alex F. (2 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This captivating guide to advertising explores the evolution of this powerful tool from its humble beginnings to its contemporary ubiquity. The author, an experienced advertising practitioner, emphasizes the profound impact advertising has had on modern society, transforming consumer habits, shaping industries, and even aiding in global crises. Through a historical lens, the book examines the psychological underpinnings of advertising, shedding light on the motivations behind consumer behavior and the effectiveness of various advertising techniques. By understanding the principles of advertising, the author argues, readers can become more discerning consumers and more effective communicators in their own right. Far from being a superficial pursuit, advertising is revealed as an intricate art form that demands both creativity and a deep understanding of human nature, with its ability to influence both individuals and civilizations alike. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.