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Idioma: Inglés
Publicado por Routledge September 2017, 2017
ISBN 10: 1138060585 ISBN 13: 9781138060586
Librería: 2nd Act Books, Charlottesville, VA, Estados Unidos de America
EUR 37,55
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
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Librería: Books Puddle, New York, NY, Estados Unidos de America
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Añadir al carritoCondición: New. pp. 272.
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Añadir al carritoCondición: New. 2017. 1st Edition. Paperback. . . . . .
Librería: Revaluation Books, Exeter, Reino Unido
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Añadir al carritoPaperback. Condición: Brand New. 304 pages. 9.25x6.00x0.75 inches. In Stock.
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Librería: moluna, Greven, Alemania
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Idioma: Inglés
Publicado por Taylor & Francis Ltd Sep 2017, 2017
ISBN 10: 1138060585 ISBN 13: 9781138060586
Librería: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Alemania
EUR 49,60
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Añadir al carritoTaschenbuch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other - consumerised politics and politicised consumption. Ultimately its concern is with the 'engineering of consent' - the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.Revealing obvious parallels between Adolf Hitler's use of the living theatre of politics, and our present public-political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history. 290 pp. Englisch.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 65,54
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Añadir al carritoCondición: New. PRINT ON DEMAND pp. 272.
Idioma: Inglés
Publicado por Taylor & Francis Ltd (Sales), 2017
ISBN 10: 1138060585 ISBN 13: 9781138060586
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 58,64
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Añadir al carritoTaschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other - consumerised politics and politicised consumption. Ultimately its concern is with the 'engineering of consent' - the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.Revealing obvious parallels between Adolf Hitler's use of the living theatre of politics, and our present public-political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.