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Idioma: Inglés
Publicado por Taylor & Francis Ltd, London, 2017
ISBN 10: 1138038962 ISBN 13: 9781138038967
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 94,25
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Añadir al carritoPaperback. Condición: new. Paperback. The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic. The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on key market needs. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2017
ISBN 10: 1138038962 ISBN 13: 9781138038967
Librería: Majestic Books, Hounslow, Reino Unido
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EUR 88,18
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EUR 91,08
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Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
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Publicado por Taylor & Francis Group, 2017
ISBN 10: 1138038962 ISBN 13: 9781138038967
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 114,74
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Añadir al carritoCondición: New. pp. 474.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2017
ISBN 10: 1138038962 ISBN 13: 9781138038967
Librería: Biblios, Frankfurt am main, HESSE, Alemania
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Añadir al carritoPaperback. Condición: Brand New. 2nd edition. 464 pages. 9.25x7.25x1.25 inches. In Stock.
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Añadir al carritoPaperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Idioma: Inglés
Publicado por Taylor & Francis Ltd, London, 2017
ISBN 10: 1138038962 ISBN 13: 9781138038967
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 142,63
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Añadir al carritoPaperback. Condición: new. Paperback. The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available. This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing Social media marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic. The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on key market needs. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
EUR 195,30
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Añadir al carritoCondición: New. 2017. 2nd Edition. Paperback. . . . . . Books ship from the US and Ireland.
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Añadir al carritoCondición: New. 2017. 2nd Edition. Paperback. . . . . .
Librería: Revaluation Books, Exeter, Reino Unido
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Añadir al carritoPaperback. Condición: Brand New. 2nd edition. 464 pages. 9.25x7.25x1.25 inches. In Stock. This item is printed on demand.
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Añadir al carritoPAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: moluna, Greven, Alemania
EUR 76,47
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Añadir al carritoKartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Geoff Lancaster is Dean of Academic Studies at London School of Commerce, UK. He is also Chairman of the Durham Associates Group Ltd.Lester Massingham is Chairman of CMC Group, a management development and consulting company with businesses in Sou.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 134,77
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Añadir al carritoTaschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham's vital study offers an alternative to the traditional American focused teaching materials currently available.This second edition has been fully revised and updated, including a new chapter on digital marketing written by Dr Wilson Ouzem.Topics covered include:consumer and organizational buyer behaviourproduct and innovation strategiesdirect marketingSocial media marketingDesigned and written for undergraduate, MBA and masters students in marketing management classes, Essentials of Marketing Management builds on the successful earlier edition to provide a solid foundation to understanding this core topic.