EUR 58,50
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Añadir al carritopaperback. Condición: Good. May contain highlighting/underlining/notes/etc. May have used stickers on cover. Access codes and supplements are not guaranteed to be included with used books. Ships same or next day. Expedited shipping: 3-5 business days, Standard shipping: 4-14 business days.
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EUR 72,83
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Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
EUR 74,85
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Añadir al carritoCondición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
EUR 73,59
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Añadir al carritopaperback. Condición: New. 5th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Librería: Romtrade Corp., STERLING HEIGHTS, MI, Estados Unidos de America
EUR 86,53
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Añadir al carritoCondición: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Librería: Basi6 International, Irving, TX, Estados Unidos de America
EUR 86,53
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 74,60
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Añadir al carritoCondición: New. 5th edition NO-PA16APR2015-KAP.
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 101,57
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EUR 86,78
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Añadir al carritoPaperback. Condición: New.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 89,19
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Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days.
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 101,36
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Añadir al carritoCondición: New. 2024. 5th Edition. paperback. . . . . .
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032247444 ISBN 13: 9781032247441
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 118,95
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Añadir al carritoPaperback. Condición: New. 5th. This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include:A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprisesA series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environmentsA greater emphasis on managerial applications of CRM through new content to help guide managersAn updated account of new and emerging technologies relevant to CRMExpanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM)Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor's Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.
EUR 77,75
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Añadir al carritoCondición: NEW.
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 125,09
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Añadir al carritoCondición: New. 2024. 5th Edition. paperback. . . . . . Books ship from the US and Ireland.
Librería: UK BOOKS STORE, London, LONDO, Reino Unido
EUR 142,09
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Añadir al carritoPaperback. Condición: New. Brand New! Fast Delivery "International Edition " and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 4-6 Working days .and we do have flat rate for up to 2LB. Extra shipping charges will be requested This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
EUR 96,42
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Añadir al carritoCondición: New. Daniel D. Prior, BCom, MCom, GradCertUnivLear&Teach, PhD, FAMI CPM SFHEA, is Associate Professor of Buyer-Supplier Engagement at the University of New South Wales, Australia, and Visiting Professor of Strategic Sales at Cranfield University, UK. Dani.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 135,71
Cantidad disponible: 2 disponibles
Añadir al carritoPaperback. Condición: Brand New. 5th edition. 416 pages. 9.69x7.44x0.84 inches. In Stock.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2024
ISBN 10: 1032247444 ISBN 13: 9781032247441
Librería: Rarewaves.com UK, London, Reino Unido
EUR 112,22
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: New. 5th. This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include:A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprisesA series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environmentsA greater emphasis on managerial applications of CRM through new content to help guide managersAn updated account of new and emerging technologies relevant to CRMExpanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM)Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor's Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.
Idioma: Inglés
Publicado por Taylor & Francis Ltd, London, 2024
ISBN 10: 1032247444 ISBN 13: 9781032247441
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 72,04
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include:A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprisesA series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environmentsA greater emphasis on managerial applications of CRM through new content to help guide managersAn updated account of new and emerging technologies relevant to CRMExpanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM)Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructors Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions. This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Publicado por Taylor & Francis Ltd, London, 2024
ISBN 10: 1032247444 ISBN 13: 9781032247441
Librería: CitiRetail, Stevenage, Reino Unido
EUR 74,62
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: new. Paperback. This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include:A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprisesA series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environmentsA greater emphasis on managerial applications of CRM through new content to help guide managersAn updated account of new and emerging technologies relevant to CRMExpanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM)Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructors Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions. This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 106,63
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Brand New. 5th edition. 416 pages. 9.69x7.44x0.84 inches. In Stock. This item is printed on demand.