9780844234229 - dagmar: defining advertising goals for measured advertising results de dutka (5 resultados)
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 6,26
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: Good. 2 Sub. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: Book Grocer, Tullamarine, VIC, AustraliaBook Grocer
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado
EUR 9,46
Envío por EUR 26,25Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardback. DUTKA, McGraw-Hill Education - Europe. Seldom does a book challenge and change the way we look at advertising. The first edition of DAGMAR did just that. And Solomon Dutka's revision maintains that initial lesson of separating our expectations for advertising from those for the entire marketing plan. Dutka adds new exa…mples and insights to give this classic work a contemporary freshness. -- Bruce Vanden Bergh Chairman, Department of Advertising Michigan State University "The DAGMAR model has long been a landmark in the ongoing effort to make advertising more accountable and to evaluate its performance. In updating Russell Colley's original formulation Sol Dutka applies a lifetime of keen observation and study of the tough, competitive, real world of marketing." -- Leo Bogart Author, Strategy in Advertising "In 1961, the first edition of DAGMAR was important reading. With today's increased focus on measurable results, the second edition is essential reading. Once again, Solomon Dutka has demonstrated both his solid knowledge of the subject and his ability to convey it in very clear and concise terms." -- Ronald B. Kaatz Associate Professor Integrated Marketing Communications Medill School of Journalism Northwestern University. Hardback.
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Librería: SHIMEDIA, Brooklyn, NY, Estados Unidos de AmericaSHIMEDIA
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 59,48
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: New. Satisfaction Guaranteed or your money back.
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Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de AmericaBennettBooksLtd
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 91,72
Envío por EUR 6,08Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: New. In shrink wrap. Looks like an interesting title.
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Librería: BooksRun, Philadelphia, PA, Estados Unidos de AmericaBooksRun
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Bueno
EUR 490,24
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: Very Good. Subsequent. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
