9780787982799 - unleashing the power of pr: a contrarian's guide to marketing and communication (j-b international association of business communicators) de weiner, mark (16 resultados)
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
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EUR 5,88
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Condición: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
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EUR 5,89
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Hardcover. Condición: Good. No Jacket. Former library book; Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de AmericaThriftBooks-Dallas
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EUR 5,89
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Hardcover. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Librería: Open Books, Chicago, IL, Estados Unidos de AmericaOpen Books
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EUR 2,66
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Hardcover. Condición: Very Good. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books.
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
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EUR 7,08
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Condición: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
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EUR 7,08
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: HPB-Red, Dallas, TX, Estados Unidos de AmericaHPB-Red
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EUR 4,52
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hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.
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Librería: HPB-Emerald, Dallas, TX, Estados Unidos de AmericaHPB-Emerald
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EUR 6,79
Envío por EUR 3,29Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
hardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.
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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
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EUR 5,64
Envío por EUR 5,83Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: Browse Awhile Books, Tipp City, OH, Estados Unidos de AmericaBrowse Awhile Books
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EUR 13,57
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Hard Cover. Condición: Fine. DJ Fine. 2nd Printing. Author's personalized inscription on haf-title page. Size: Large Octavo. Signed by Author.
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Librería: medimops, Berlin, Alemaniamedimops
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EUR 12,41
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Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Librería: Aragon Books Canada, OTTAWA, ON, CanadaAragon Books Canada
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EUR 26,23
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Hardcover. Condición: New.
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Librería: Cronus Books, Carson City, NV, Estados Unidos de AmericaCronus Books
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EUR 49,96
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Hardcover. Condición: New. New Inside and Outside. Clean and crisp pages w/no markings! You will be pleased. Excellent book! ( z1s205D ) Some very minor shelf wear on dust cover. ** Fast Shipping**.
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Librería: De Boeken van Wouter, Amsterdam, NEDER, HolandaDe Boeken van Wouter
Contactar con el vendedorVendedor de 4 estrellasCondición: Usado - Regular
EUR 7,95
Envío por EUR 45,00Se envía de Holanda a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: Fair. Please note: below is a general description of how we classify our condition types. If you would like a closer look or have any specific questions, please feel free to send us a message, and we will gladly check it for you. Condition descriptions: UsedlikeNew: Barely any signs of use, almost like new. UsedGood:…May show some light signs of use, such as slight discoloration or a name written on the front endpaper, but generally no markings or notes in the text. UsedAcceptable: Book in acceptable condition. May show signs of use, such as some discoloration, reading creases in the spine, underlining, notes, slight dirt on edges, dog-eared pages, or a bent spine. New: Book is new. O16 V59-5-8.
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Librería: BennettBooksLtd, Los Angeles, CA, Estados Unidos de AmericaBennettBooksLtd
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EUR 70,53
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hardcover. Condición: New. In shrink wrap. Looks like an interesting title.
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Librería: SZ Global, Toronto, ON, CanadaSZ Global
Contactar con el vendedorVendedor de 2 estrellasCondición: Nuevo
EUR 87,53
Envío por EUR 32,68Se envía de Canada a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Hardcover. Condición: New. As more and more new technologies--Internet blogs, satellite TV, and TiVo--enter the marketplace, they create new opportunities for corporate communications. How can organizations tap into the power of these technological advances and increase their competitive advantage? Using dozens of case studies f…rom well-known companies such as General Electric, ?FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a?research-based model for creating and implementing public relations programs that will generate desired results and improve an organization's ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths--such as 'PR is impossible to measure!'--that undercut the effectiveness of PR and obscure its real value.This groundbreaking resource is filled with the most current and scientifically proven information about the effectiveness of PR, information that will enlighten even the most experienced professional communicator. Using the tools and techniques outlined in this book, PR professionals and marketers can improve their organization's performance and demonstrate?how public relations is a low-cost, high-value alternative for achieving meaningful business outcomes. Step by step, Unleashing the Power of PR offers PR professionals and marketers a how-to manual for recognizing the misperceptions among their own public relations environment and shows what to do to take corrective action. The book also reveals what it takes to create more effective marketing and public relations campaigns and improve the reputations of organizations and brands.
