Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
EUR 22,18
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Añadir al carritoPaperback. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.75.
Publicado por McFarland and Co Inc, US, 2006
ISBN 10: 0786427183 ISBN 13: 9780786427185
Idioma: Inglés
Librería: Rarewaves.com UK, London, Reino Unido
EUR 28,58
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Añadir al carritoPaperback. Condición: New. The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 27,54
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Publicado por McFarland and Co Inc, US, 2006
ISBN 10: 0786427183 ISBN 13: 9780786427185
Idioma: Inglés
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 31,55
Convertir monedaCantidad disponible: 13 disponibles
Añadir al carritoPaperback. Condición: New. The last 20 years have brought remarkable growth and change to the sporting goods industry. The term "sporting goods" once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world. This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations. Instructors considering this book for use in a course may request an examination copy here.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 26,92
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Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 4 working days. 366.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 30,91
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Añadir al carritoCondición: New. In.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 25,72
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 26,91
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Añadir al carritoCondición: New.
Librería: Chiron Media, Wallingford, Reino Unido
EUR 27,92
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Añadir al carritoPF. Condición: New.
Publicado por McFarland and Company, Inc. 5/1/2006, 2006
ISBN 10: 0786427183 ISBN 13: 9780786427185
Idioma: Inglés
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
EUR 35,52
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Añadir al carritoPaperback or Softback. Condición: New. Sporting Goods Industry: History, Practices and Products 0.74. Book.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 28,79
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Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 29,19
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Añadir al carritoCondición: New.
Publicado por McFarland & Co Inc Pub, 2006
ISBN 10: 0786427183 ISBN 13: 9780786427185
Idioma: Inglés
Librería: Revaluation Books, Exeter, Reino Unido
EUR 48,66
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Añadir al carritoPaperback. Condición: Brand New. 169 pages. 9.25x6.75x0.25 inches. In Stock.
Publicado por McFarland & Company, Incorporated Publishers, 2006
ISBN 10: 0786427183 ISBN 13: 9780786427185
Idioma: Inglés
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 53,20
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Añadir al carritoCondición: New. pp. vii + 169.
Librería: Lucky's Textbooks, Dallas, TX, Estados Unidos de America
EUR 32,65
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Añadir al carritoCondición: New.
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
EUR 87,84
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Añadir al carritopaperback. Condición: New. In shrink wrap. Looks like an interesting title!
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 36,89
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Añadir al carritoTaschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The last 20 years have brought remarkable growth and change to the sporting goods industry. The term 'sporting goods' once comprised only equipment like golf clubs, basketballs and tennis rackets. With the recent explosion in apparel and footwear sales, though, the industry has moved far beyond equipment manufacture. Skyrocketing marketing budgets have resulted in top-name athletic endorsements and relentless branding, and athletic companies' logos are now easily among the most recognizable corporate trademarks in the world.This work, both a valuable text for students and an indispensable handbook for professionals, offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and market shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce. Each chapter includes discussion questions and exercises. Appendices provide directories of sporting goods vendors, retailers, and multi-sport media and trade associations.Instructors considering this book for use in a course may request an examination copy here.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 51,12
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Añadir al carritoPaperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Publicado por McFarland and Company, Inc., 2006
ISBN 10: 0786427183 ISBN 13: 9780786427185
Idioma: Inglés
Librería: moluna, Greven, Alemania
EUR 41,85
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Añadir al carritoCondición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Suitable for students and professionals, this work offers insight into various functions of the sporting goods industry. Chapters cover the development of the industry the industry s structure and size manufacturers products and market shares channels o.
Publicado por McFarland & Company, Incorporated Publishers, 2006
ISBN 10: 0786427183 ISBN 13: 9780786427185
Idioma: Inglés
Librería: Majestic Books, Hounslow, Reino Unido
EUR 54,10
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Añadir al carritoCondición: New. Print on Demand pp. vii + 169 Illus.
Publicado por McFarland & Company, Incorporated Publishers, 2006
ISBN 10: 0786427183 ISBN 13: 9780786427185
Idioma: Inglés
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 56,52
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Añadir al carritoCondición: New. PRINT ON DEMAND pp. vii + 169.