9780750686495 - destination marketing: essentials de pike, steven (7 resultados)
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
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EUR 10,24
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Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino UnidoWorldofBooks
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EUR 3,78
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Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
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EUR 5,64
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Condición: Good. 2nd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: Better World Books Ltd, Dunfermline, Reino UnidoBetter World Books Ltd
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EUR 5,64
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Condición: Very Good. 2nd Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: Bookbot, Prague, Republica ChecaBookbot
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EUR 3,80
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Softcover. Condición: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen. The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world's visitor arrivals. The other 200 or so are left to figh…t for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers.Destination an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergyThe author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
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Librería: Die Buchgeister, Ludwigsburg, BW, AlemaniaDie Buchgeister
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EUR 12,64
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Taschenbuch. Condición: Ausreichend. 1. Auflage, 2008, Bibliotheksexemplar, ähnliches Cover * Einband: Ecken geknickt * Seiten: einige Ecken geknickt.
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Librería: Sigrun Wuertele buchgenie_de, Altenburg, AlemaniaSigrun Wuertele buchgenie_de
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EUR 87,26
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Condición: Gut - gebraucht. Taschenbuch 406 S. Guter Zustand, ohne Namenseintrag 2008 Zustand: 3, Gut - gebraucht, Taschenbuch Taylor & Francis , 2008-02-22 406 S. , Destination Marketing: An Integrated Marketing Communication Approach, Pike, Steven.
