Isbn: 9780520087194 - creating the corporate soul: the rise of public relations and corporate imagery in american big business (17 resultados)

Hardback. Condición: Fair. Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's lavishly illustrated and carefully researched book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values. Marchand traces this important transformation in the culture of capitalism by offering a series of case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, and Du Pont Chemicals.Marchand examines the rhetorical and visual imagery developed by corporate leaders to win public approval and build their own internal corporate culture. In the "golden era" of the 1920s, companies boasted of their business statesmanship, but in the Depression years many of them turned in desperation to forms of public relations that strongly defended the capitalist system. During World War II public relations gained new prominence within corporate management as major companies linked themselves with Main-Street, small-town America. By the war's end, the corporation's image as a "good neighbor" had largely replaced that of the "soulless giant." American big business had succeeded in wrapping increasingly complex economic relationships in the comforting aura of familiarity. Marchand, author of the widely acclaimed "Advertising the American Dream" (1985), provides an elegant and convincing account of the origins and effects of the corporate imagery so ubiquitous in our world today. …

Hardback. Condición: Fair. Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's lavishly illustrated and carefully researched book tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values. Marchand traces this important transformation in the culture of capitalism by offering a series of case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, and Du Pont Chemicals.Marchand examines the rhetorical and visual imagery developed by corporate leaders to win public approval and build their own internal corporate culture. In the "golden era" of the 1920s, companies boasted of their business statesmanship, but in the Depression years many of them turned in desperation to forms of public relations that strongly defended the capitalist system. During World War II public relations gained new prominence within corporate management as major companies linked themselves with Main-Street, small-town America. By the war's end, the corporation's image as a "good neighbor" had largely replaced that of the "soulless giant." American big business had succeeded in wrapping increasingly complex economic relationships in the comforting aura of familiarity. Marchand, author of the widely acclaimed "Advertising the American Dream" (1985), provides an elegant and convincing account of the origins and effects of the corporate imagery so ubiquitous in our world today. …

Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condición: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority.

Hardcover. Condición: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Condición: very_good.

Condición: acceptable. Book is considered to be in acceptable condition. The actual cover image may not match the stock photo. Book may have one or more of the following defects: noticeable wear on the cover dust jacket or spine; curved, dog eared or creased page s ; writing or highlighting inside or on the edges; sticker s or other adhesive on cover; CD DVD may not be included; and book may be a former library copy.…

Condición: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. NOT AVAILABLE FOR SHIPMENT OUTSIDE OF THE UNITED STATES.

Cloth. Condición: Near Fine. Estado de la sobrecubierta: Near Fine. 1st Edition. Near Fine, internally clean, solid hard cover First Printing in a complete Near Fine dust jacket.

No jacket. Condición: Bon. Ancien livre de bibliothèque avec équipements. Sans jaquette. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. No dust jacket. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Hardcover. Condición: Very Good. Estado de la sobrecubierta: Very Good. 1st Edition. Very good, clean, tight condition. Text free of marks. Professional book dealer since 1999. All orders are processed promptly and carefully packaged.

Hardcover. Condición: New. Estado de la sobrecubierta: New. 1st Edition. First edition 1998, first printing, number line starts with 1. Hardcover in full red cloth with DJ. Condition new, square tight and crisp book, no edgewear, no markings of any kind, no names no underlinings no highlights no bent page corners, Not a reminder. DJ new, bright and shiny, no tears no chips no edgewear, Not clipped. 4to, 470 pages, illustrated with numerous historic images, index. Large and heavy book will require additional postage for priority or international orders.…

Leinen. Condición: Gut. 26x18cm XI.; 461. Gewebe (Roter Leinen). Zustand: Sehr Gut min. gebräunt (Innen); Besitzerstempel; Einband Außen hat geringe Gebrauchsspuren; Sauberes Archivex. mit Klebestreifenrest (Außen); Schutzumschlag fehlt, oder es gibt keinen; Topgepflegtes-Archivex., quasi ungelesen; * Die Photos sind original von uns erstellt worden, u.a. erkennbar an einem kleinen weißen Stück Papier im oberen Schnitt. Ab und an verwenden Suchmaschinen Verlagsphotos, bei den Portalen selbst, werden aber nur unsere Originalphotos gezeigt. …

Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:0520087194.…

Hardcover. Condición: As New. Estado de la sobrecubierta: As New. 1st Edition. Book hardcover First Edition 84 b&w and colour ills pp461. Condition As New marred only by a small bump to spine tail and slight fade to spine. Heavy book may require extra shipping costs.

Hardcover. Condición: new. New Copy. Customer Service Guaranteed.