Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 45,27
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Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
EUR 45,32
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Añadir al carritoHardback or Cased Book. Condición: New. Building Brand Identity: A Strategy for Success in a Hostile Marketplace 1.47. Book.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 51,11
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Añadir al carritoCondición: New. In.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 42,98
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Añadir al carritoCondición: New.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 52,99
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Añadir al carritoHardback. Condición: New. New copy - Usually dispatched within 4 working days. 710.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 45,26
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Añadir al carritoCondición: New.
Publicado por John Wiley and Sons Ltd, 1995
ISBN 10: 047104220X ISBN 13: 9780471042204
Idioma: Inglés
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 61,51
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Añadir al carritoCondición: New. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708. . 1995. 1st Edition. Hardcover. . . . .
EUR 51,88
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Añadir al carritoCondición: New. LYNN B. UPSHAW is Executive Vice President and Chief Operating Officer of Ketchum Advertising/San Francisco and Managing Director of Ketchum Interactive for Ketchum Communications Worldwide. Over the course of his twenty-five year career, Mr. Upshaw has pro.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 63,70
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Añadir al carritoBuch. Condición: Neu. Neuware - Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand s assets before proceeding to refashion the brand s positioning and personality. The second half presents a detailed look at the practicalities of branding in today s tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples.
Publicado por John Wiley and Sons Ltd, 1995
ISBN 10: 047104220X ISBN 13: 9780471042204
Idioma: Inglés
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 75,94
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Añadir al carritoCondición: New. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Series: New Directions in Business S. Num Pages: 368 pages, facsimiles. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 241 x 164 x 28. Weight in Grams: 708. . 1995. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 70,13
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Añadir al carritoHardcover. Condición: Brand New. 1st edition. 368 pages. 10.00x6.50x1.00 inches. In Stock.
Publicado por John Wiley & Sons Inc, New York, 1995
ISBN 10: 047104220X ISBN 13: 9780471042204
Idioma: Inglés
Librería: CitiRetail, Stevenage, Reino Unido
Original o primera edición
EUR 50,71
Convertir monedaCantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Librería: BennettBooksLtd, North Las Vegas, NV, Estados Unidos de America
EUR 66,55
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Añadir al carritoCondición: New. New. In shrink wrap. Looks like an interesting title! 1.48.
Librería: Lakeside Books, Benton Harbor, MI, Estados Unidos de America
EUR 41,87
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Añadir al carritoCondición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!
Publicado por John Wiley & Sons Inc, New York, 1995
ISBN 10: 047104220X ISBN 13: 9780471042204
Idioma: Inglés
Librería: AussieBookSeller, Truganina, VIC, Australia
Original o primera edición
EUR 81,46
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Añadir al carritoHardcover. Condición: new. Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Publicado por John Wiley & Sons Inc, New York, 1995
ISBN 10: 047104220X ISBN 13: 9780471042204
Idioma: Inglés
Librería: Grand Eagle Retail, Mason, OH, Estados Unidos de America
Original o primera edición
EUR 54,81
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Añadir al carritoHardcover. Condición: new. Hardcover. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples. Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 59,29
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Añadir al carritoHardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 710.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 61,18
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Añadir al carritoHardcover. Condición: Brand New. 1st edition. 368 pages. 10.00x6.50x1.00 inches. In Stock. This item is printed on demand.