Isbn: 9780470472255 - positioning for architecture and design firms (17 resultados)

Hardback. Condición: Very Good. This informative guide is for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients.

Hardback. Condición: Very Good. This informative guide is for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients.

Condición: like_new. Book is in like new condition with minimal signs of wear. Pages are clean and free from notes or highlighting. Dust cover is intact. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condición: very_good.

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Condición: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

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Condición: As New. Unread book in perfect condition.

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Condición: New.

Condición: As New. Unread book in perfect condition.

Condición: New.

Condición: New. This informative guide is for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients. Num Pages: 224 pages, Illustrations. BIC Classification: AM; KJ. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 20. Weight in Grams: 450. . 2011. . . . . …

Condición: New. Brand new! Please provide a physical shipping address.

Condición: New. This informative guide is for an architecture firm of any size to effectively develop itself, and then market and promote its work, based on its expertise and value to clients. Num Pages: 224 pages, Illustrations. BIC Classification: AM; KJ. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 20. Weight in Grams: 450. . 2011. . . . . Books ship from the US and Ireland. …

Hardcover. Condición: New. An essential guide for a firm of any size to effectively position itself in the marketplaceFor an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations.With a wealth of information targeting the subject of positioning, readers will learn:Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's successHow the coming generational shift will change the design businessWhat positioning is, and how it needs to be developed to support and implement your strategic visionHow your firm can establish a robust identity and operating modelThe importance of your firm's essential purposeHow to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machineWhy it is important to engage in advanced research and open innovation initiativesAddressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firmâ"large or small, new or well establishedâ"can position itself to gain greater control over its destiny, and reach loftier levels of achievement.Learn about firm types, and match the right type to a firm's goalsDevelop and maintain a firm's identity in the marketplaceDiscover how organizational design and marketing support a chosen firm type. …