Isbn: 9780446178013 - branding only works on cattle: the new way to get known (and drive your competitors crazy) (26 resultados)

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Hardcover. Condición: Very Good. Branding Only Works on Cattle: The New Way to Get Known (and Drive Your Competitors Crazy) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

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Condición: New. In English.

Hardcover. Condición: Brand New. 261 pages. 9.50x6.00x1.00 inches. In Stock.

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Condición: Hervorragend. Zustand: Hervorragend | Seiten: 272 | Sprache: Englisch | Produktart: Bücher | A marketing maverick provides prescriptive advice on how to thrive in a worldwhere pretty pictures and funny tag lines no longer lead to profits.

Hardcover. Condición: new. Hardcover. In this essential guide to understanding how branding is evolving, learn how companies affect behavior via marketing communications, distribution strategies, and customer service. Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: Dinosaur-headed execs in Microsoft ads didn't help sell software.Citibank's artsy "live richly" billboards didn't prompt a single new account.United Airlines' animated TV commercials didn't fill more seats on airplanes.As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience--so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior. Pretty pictures and funny taglines should be an afterthought: brands must target what consumers actually do. A marketing maverick provides prescriptive advice on how to thrive in a worldwhere pretty pictures and funny tag lines no longer lead to profits. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

HRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condición: New. Print on Demand pp. viii + 261.

Condición: New. Print on Demand pp. viii + 261.

HRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condición: New. PRINT ON DEMAND pp. viii + 261.

Hardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Most people don't know it yet, but branding is dead.Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example:-Dinosaur-headed execs in Microsoft ads didn't help sell software.-Citibank's artsy 'live richly' billboards didn't prompt a single new account.-United Airlines' animated TV commercials didn't fill more seats on airplanes.As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience - so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior.Pretty pictures and funny taglines should be an after-thought: brands must target what consumers actually do. How companies affect behavior - whether via marketing communications, distribution strategies, or customer service - is how branding is being reborn. This book will be the essential guide to understanding and thriving on this new branding dynamic.…

Hardcover. Condición: new. Hardcover. In this essential guide to understanding how branding is evolving, learn how companies affect behavior via marketing communications, distribution strategies, and customer service. Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: Dinosaur-headed execs in Microsoft ads didn't help sell software.Citibank's artsy "live richly" billboards didn't prompt a single new account.United Airlines' animated TV commercials didn't fill more seats on airplanes.As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience--so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior. Pretty pictures and funny taglines should be an afterthought: brands must target what consumers actually do. A marketing maverick provides prescriptive advice on how to thrive in a worldwhere pretty pictures and funny tag lines no longer lead to profits. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Marken-Guru Jonathan Salem Baskin arbeitete fuer Nissan, Apple und andere bekannte Firmen. In seinem Buch erklaert er, wie das veraenderte Konsumentenverhalten eine neue Markendynamik entstehen laesst.Most people don t know it yet, but branding is dead.nnSu.…