Librería: -OnTimeBooks-, Phoenix, AZ, Estados Unidos de America
EUR 10,48
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Añadir al carritoCondición: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
EUR 8,69
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Añadir al carritohardcover. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Idioma: Inglés
Publicado por Business Plus September 2008, 2008
ISBN 10: 0446178012 ISBN 13: 9780446178013
Librería: Montclair Book Center, Montclair, NJ, Estados Unidos de America
EUR 7,21
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: USED Good.
Librería: POQUETTE'S BOOKS, DEWITT, MI, Estados Unidos de America
EUR 7,79
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Añadir al carritohardcover. Condición: Good. EX LIBRARY BOOK.
Librería: Greenworld Books, Arlington, TX, Estados Unidos de America
EUR 15,53
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Añadir al carritoCondición: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Librería: Budget Books, Pasadena, CA, Estados Unidos de America
Original o primera edición
EUR 17,12
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: New. Estado de la sobrecubierta: New. 1st Edition.
Idioma: Inglés
Publicado por Little, Brown and Company, US, 2008
ISBN 10: 0446178012 ISBN 13: 9780446178013
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 38,73
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Añadir al carritoHardback. Condición: New.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 34,95
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Añadir al carritoCondición: New. In.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 40,25
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 261 pages. 9.50x6.00x1.00 inches. In Stock.
Idioma: Inglés
Publicado por Little, Brown and Company, US, 2008
ISBN 10: 0446178012 ISBN 13: 9780446178013
Librería: Rarewaves.com UK, London, Reino Unido
EUR 35,47
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Añadir al carritoHardback. Condición: New.
EUR 22,63
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Añadir al carritoCondición: Hervorragend. Zustand: Hervorragend | Seiten: 272 | Sprache: Englisch | Produktart: Bücher | A marketing maverick provides prescriptive advice on how to thrive in a worldwhere pretty pictures and funny tag lines no longer lead to profits.
Idioma: Inglés
Publicado por Little, Brown & Company, 2008
ISBN 10: 0446178012 ISBN 13: 9780446178013
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 34,23
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. In this essential guide to understanding how branding is evolving, learn how companies affect behavior via marketing communications, distribution strategies, and customer service. Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: Dinosaur-headed execs in Microsoft ads didn't help sell software.Citibank's artsy "live richly" billboards didn't prompt a single new account.United Airlines' animated TV commercials didn't fill more seats on airplanes.As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience--so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior. Pretty pictures and funny taglines should be an afterthought: brands must target what consumers actually do. A marketing maverick provides prescriptive advice on how to thrive in a worldwhere pretty pictures and funny tag lines no longer lead to profits. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Publicado por Little, Brown and Company, 2008
ISBN 10: 0446178012 ISBN 13: 9780446178013
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 37,65
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
Publicado por Little, Brown and Company, 2008
ISBN 10: 0446178012 ISBN 13: 9780446178013
Librería: Majestic Books, Hounslow, Reino Unido
EUR 30,64
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. Print on Demand pp. viii + 261.
Idioma: Inglés
Publicado por Little, Brown and Company, 2008
ISBN 10: 0446178012 ISBN 13: 9780446178013
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 36,43
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. Print on Demand pp. viii + 261.
Idioma: Inglés
Publicado por Little, Brown and Company, 2008
ISBN 10: 0446178012 ISBN 13: 9780446178013
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 35,11
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHRD. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Idioma: Inglés
Publicado por Little, Brown and Company, 2008
ISBN 10: 0446178012 ISBN 13: 9780446178013
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 30,60
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. PRINT ON DEMAND pp. viii + 261.
Idioma: Inglés
Publicado por Little, Brown & Company, 2008
ISBN 10: 0446178012 ISBN 13: 9780446178013
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 39,50
Cantidad disponible: Más de 20 disponibles
Añadir al carritoHardback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Idioma: Inglés
Publicado por Little, Brown & Company, 2008
ISBN 10: 0446178012 ISBN 13: 9780446178013
Librería: CitiRetail, Stevenage, Reino Unido
EUR 39,25
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. In this essential guide to understanding how branding is evolving, learn how companies affect behavior via marketing communications, distribution strategies, and customer service. Most people don't know it yet, but branding is dead. Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example: Dinosaur-headed execs in Microsoft ads didn't help sell software.Citibank's artsy "live richly" billboards didn't prompt a single new account.United Airlines' animated TV commercials didn't fill more seats on airplanes.As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience--so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior. Pretty pictures and funny taglines should be an afterthought: brands must target what consumers actually do. A marketing maverick provides prescriptive advice on how to thrive in a worldwhere pretty pictures and funny tag lines no longer lead to profits. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Librería: moluna, Greven, Alemania
EUR 39,51
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Marken-Guru Jonathan Salem Baskin arbeitete fuer Nissan, Apple und andere bekannte Firmen. In seinem Buch erklaert er, wie das veraenderte Konsumentenverhalten eine neue Markendynamik entstehen laesst.Most people don t know it yet, but branding is dead.nnSu.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 41,49
Cantidad disponible: 1 disponibles
Añadir al carritoBuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Most people don't know it yet, but branding is dead.Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example:-Dinosaur-headed execs in Microsoft ads didn't help sell software.-Citibank's artsy 'live richly' billboards didn't prompt a single new account.-United Airlines' animated TV commercials didn't fill more seats on airplanes.As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience - so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior.Pretty pictures and funny taglines should be an after-thought: brands must target what consumers actually do. How companies affect behavior - whether via marketing communications, distribution strategies, or customer service - is how branding is being reborn. This book will be the essential guide to understanding and thriving on this new branding dynamic.
Librería: preigu, Osnabrück, Alemania
EUR 41,05
Cantidad disponible: 5 disponibles
Añadir al carritoBuch. Condición: Neu. Branding Only Works on Cattle | Jonathan Salem Baskin | Buch | Gebunden | Englisch | 2008 | Business Plus | EAN 9780446178013 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.