9780434903627 - practice of advertising (1 resultados)
- Tapa blanda
Librería: The London Bookworm, East Sussex, Reino UnidoThe London Bookworm
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Aceptable
EUR 8,61
Envío por EUR 27,85Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Soft cover. Condición: Good. 1st Paperback Edition. Paperback. Couple of small marks to cover. Published on behalf of the CAM Foundation and the Institute of Marketing. Contents: preface. Biographical Notes. Introduction. Marketing and the Function of Advertising Within It. The Advertiser. The Advertising Agency. Media. Sales Pr…omotion and Merchandising. Creativity. Production Processes. Consumer Research. Media Research. Media Planning. Rules and Advertising. International Advertising. Training For a Career in Advertising. Appendix: Trade and Professional Bodies. Index. 196 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.).
