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Publicado por Taylor & Francis Group, 2009
ISBN 10: 0415620406 ISBN 13: 9780415620406
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Añadir al carritoCondición: New. pp. 244.
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Publicado por Taylor & Francis Group, 2009
ISBN 10: 0415620406 ISBN 13: 9780415620406
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Publicado por Taylor and Francis Ltd, GB, 2011
ISBN 10: 0415620406 ISBN 13: 9780415620406
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Añadir al carritoPaperback. Condición: New. 1st. The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory."In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.
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Añadir al carritoCondición: New. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: JHMC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 340. . 2011. 1st Edition. Paperback. . . . .
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Añadir al carritoCondición: New. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: JHMC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 340. . 2011. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
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Añadir al carritoPaperback. Condición: Brand New. reprint edition. 224 pages. 9.25x6.25x0.75 inches. In Stock.
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Añadir al carritoCondición: New. John F. Sherry Jr. is the Herrick Professor of Marketing and Department Chair at the Mendoza College of Business, University of Notre Dame in Indiana. Eileen Fischer is the Max and Ann Tanenbaum Chair in Entrepren.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2011
ISBN 10: 0415620406 ISBN 13: 9780415620406
Librería: Rarewaves.com UK, London, Reino Unido
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Añadir al carritoPaperback. Condición: New. 1st. The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled "consumer culture theory."In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.
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Añadir al carritoTaschenbuch. Condición: Neu. Explorations in Consumer Culture Theory | John F. Sherry (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2011 | Routledge | EAN 9780415620406 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Idioma: Inglés
Publicado por Taylor & Francis Group, 2009
ISBN 10: 0415620406 ISBN 13: 9780415620406
Librería: Majestic Books, Hounslow, Reino Unido
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Añadir al carritoCondición: New. pp. 244 49:B&W 6.14 x 9.21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam This item is printed on demand.
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Añadir al carritoPaperback. Condición: Brand New. reprint edition. 224 pages. 9.25x6.25x0.75 inches. In Stock. This item is printed on demand.
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Añadir al carritoTaschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed - in either theoretical or empirical perspective - by the discipline's favoured approaches. The lived experience of consumption in cultural and historical context, rendered in a fashion that is both intellectually insightful and authentically evocative, and that recognizes the dynamics of accommodation and resistance that characterize the individual's relationship with the market, is the central interpretive thrust of an emerging interdisciplinary field inquiry broadly labelled 'consumer culture theory.'In this volume, some of the leading scholars of this field explore in great empirical detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, the focus then shifts to specific consumption venues. Analyses of advertising in personal, critical and historical perspective, examination of lifestyle trends from dwelling practices of transnational nomads and regimes of personal training to genetic testing and gambling, interpretations of the dynamics of brand loyalty and corporate image management, and investigation of family consumption rituals are among the topics explored in ethnographic and humanistic perspective.