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Publicado por Taylor & Francis Group, 2022
ISBN 10: 0367769298 ISBN 13: 9780367769291
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Añadir al carritoPaperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2022
ISBN 10: 0367769298 ISBN 13: 9780367769291
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
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Añadir al carritoPaperback. Condición: New. 2nd. This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, 2022
ISBN 10: 0367769298 ISBN 13: 9780367769291
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Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Añadir al carritoCondición: New. 2022. 2nd Edition. Paperback. . . . . .
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Añadir al carritoPaperback / softback. Condición: New. New copy - Usually dispatched within 3 working days.
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Añadir al carritoKartoniert / Broschiert. Condición: New. Jesper Falkheimer and Mats Heide are Professors in Strategic Communication at the Department of Strategic Communication, Lund University in Sweden.This textbook provides an overview of the core concepts, theories and methods in strategic c.
Idioma: Inglés
Publicado por Taylor & Francis Ltd Aug 2022, 2022
ISBN 10: 0367769298 ISBN 13: 9780367769291
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 64,74
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Añadir al carritoTaschenbuch. Condición: Neu. Neuware - This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
Idioma: Inglés
Publicado por Taylor and Francis Ltd, GB, 2022
ISBN 10: 0367769298 ISBN 13: 9780367769291
Librería: Rarewaves.com UK, London, Reino Unido
EUR 62,45
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Añadir al carritoPaperback. Condición: New. 2nd. This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to communication, organizations and strategy, and then explores the communication processes within leadership, reputation, crisis and change. The authors work to present a framework for the future, underpinned by the concept of Communicative Organizations. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'. The new edition also features enhanced pedagogical features to aid learning, such as key takeaways, and new international case studies and examples throughout.After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. It is primarily aimed towards Undergraduate students studying Strategic Communication, Corporate Communications, Public Relations and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.
Librería: preigu, Osnabrück, Alemania
EUR 72,50
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Añadir al carritoTaschenbuch. Condición: Neu. Strategic Communication | An Introduction to Theory and Global Practice | Jesper Falkheimer (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2022 | Taylor & Francis Ltd | EAN 9780367769291 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 55,80
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Añadir al carritoPaperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.