9780367539771 - Nation Branding in the Americas: Contested Politics and Identities (Routledge Focus on Nation Branding) de Sevin, Efe; Jiménez-MartÍnez, César; Miño, Pablo (27 resultados)

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HRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Hardback. Condición: New. Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.Drawing on insights from promotional cultures, nationalism, geopolitics, media and communication, as well as their own research, the authors look at national promotion experiences in twelve countries - Canada, the United States, Mexico, Costa Rica, Colombia, Ecuador, Peru, Bolivia, Brazil, Uruguay, Argentina and Chile - , examining how these cases relate to broader challenges and commonalities, such as the relationship between nation branding and stereotypes, invisibility, heritage or internal contradictions. Nation Branding in the Americas: Contested Politics and Identities is an important contribution to the study of practices and concepts such as nation branding, public diplomacy, soft power, and strategic communication. It highlights the multifaceted nature of nation branding, and how this can be used to perpetuate local and global hierarchies, legitimize the agendas of specific governments, and discipline the inhabitants of a nation, but also become a venue for people to negotiate and communicate the kind of society they want to be. The book will therefore be of interest for undergraduate, postgraduate, and doctoral students specialized in marketing, media and communication, and international relations. It will also appeal to professionals in public diplomacy, strategic communication, public relations, and branding, offering a broad overview to the practice and discussion of national promotion in an increasingly contested and cacophonic global communication environment.

Condición: New.

Condición: New.

Condición: New.

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hardcover. Condición: New.

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Condición: New. 2025. 1st Edition. hardcover. . . . . .

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Condición: New. 2025. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.

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Hardcover. Condición: Brand New. 134 pages. 8.50x5.43x8.50 inches. In Stock.

Condición: New. Efe Sevin is Assistant Professor of Public Relations at the Department of Mass Communication at Towson University, in Maryland, US. His current research focuses on identifying and measuring the impacts of social networks on place branding and publ.

Hardback. Condición: New. Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.Drawing on insights from promotional cultures, nationalism, geopolitics, media and communication, as well as their own research, the authors look at national promotion experiences in twelve countries - Canada, the United States, Mexico, Costa Rica, Colombia, Ecuador, Peru, Bolivia, Brazil, Uruguay, Argentina and Chile - , examining how these cases relate to broader challenges and commonalities, such as the relationship between nation branding and stereotypes, invisibility, heritage or internal contradictions. Nation Branding in the Americas: Contested Politics and Identities is an important contribution to the study of practices and concepts such as nation branding, public diplomacy, soft power, and strategic communication. It highlights the multifaceted nature of nation branding, and how this can be used to perpetuate local and global hierarchies, legitimize the agendas of specific governments, and discipline the inhabitants of a nation, but also become a venue for people to negotiate and communicate the kind of society they want to be. The book will therefore be of interest for undergraduate, postgraduate, and doctoral students specialized in marketing, media and communication, and international relations. It will also appeal to professionals in public diplomacy, strategic communication, public relations, and branding, offering a broad overview to the practice and discussion of national promotion in an increasingly contested and cacophonic global communication environment.

Hardcover. Condición: new. Hardcover. Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.Drawing on insights from promotional cultures, nationalism, geopolitics, media and communication, as well as their own research, the authors look at national promotion experiences in twelve countries - Canada, the United States, Mexico, Costa Rica, Colombia, Ecuador, Peru, Bolivia, Brazil, Uruguay, Argentina and Chile - , examining how these cases relate to broader challenges and commonalities, such as the relationship between nation branding and stereotypes, invisibility, heritage or internal contradictions. Nation Branding in the Americas: Contested Politics and Identities is an important contribution to the study of practices and concepts such as nation branding, public diplomacy, soft power, and strategic communication. It highlights the multifaceted nature of nation branding, and how this can be used to perpetuate local and global hierarchies, legitimize the agendas of specific governments, and discipline the inhabitants of a nation, but also become a venue for people to negotiate and communicate the kind of society they want to be. The book will therefore be of interest for undergraduate, postgraduate, and doctoral students specialized in marketing, media and communication, and international relations. It will also appeal to professionals in public diplomacy, strategic communication, public relations, and branding, offering a broad overview to the practice and discussion of national promotion in an increasingly contested and cacophonic global communication environment. This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Buch. Condición: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.Drawing on insights from promotional cultures, nationalism, geopolitics, media and communication, as well as their own research, the authors look at national promotion experiences in twelve countries - Canada, the United States, Mexico, Costa Rica, Colombia, Ecuador, Peru, Bolivia, Brazil, Uruguay, Argentina and Chile - , examining how these cases relate to broader challenges and commonalities, such as the relationship between nation branding and stereotypes, invisibility, heritage or internal contradictions. Nation Branding in the Americas: Contested Politics and Identities is an important contribution to the study of practices and concepts such as nation branding, public diplomacy, soft power, and strategic communication. It highlights the multifaceted nature of nation branding, and how this can be used to perpetuate local and global hierarchies, legitimize the agendas of specific governments, and discipline the inhabitants of a nation, but also become a venue for people to negotiate and communicate the kind of society they want to be. The book will therefore be of interest for undergraduate, postgraduate, and doctoral students specialized in marketing, media and communication, and international relations. It will also appeal to professionals in public diplomacy, strategic communication, public relations, and branding, offering a broad overview to the practice and discussion of national promotion in an increasingly contested and cacophonic global communication environment. 114 pp. Englisch.

Hardcover. Condición: Brand New. 134 pages. 8.50x5.43x8.50 inches. In Stock. This item is printed on demand.

Hardcover. Condición: new. Hardcover. Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.Drawing on insights from promotional cultures, nationalism, geopolitics, media and communication, as well as their own research, the authors look at national promotion experiences in twelve countries - Canada, the United States, Mexico, Costa Rica, Colombia, Ecuador, Peru, Bolivia, Brazil, Uruguay, Argentina and Chile - , examining how these cases relate to broader challenges and commonalities, such as the relationship between nation branding and stereotypes, invisibility, heritage or internal contradictions. Nation Branding in the Americas: Contested Politics and Identities is an important contribution to the study of practices and concepts such as nation branding, public diplomacy, soft power, and strategic communication. It highlights the multifaceted nature of nation branding, and how this can be used to perpetuate local and global hierarchies, legitimize the agendas of specific governments, and discipline the inhabitants of a nation, but also become a venue for people to negotiate and communicate the kind of society they want to be. The book will therefore be of interest for undergraduate, postgraduate, and doctoral students specialized in marketing, media and communication, and international relations. It will also appeal to professionals in public diplomacy, strategic communication, public relations, and branding, offering a broad overview to the practice and discussion of national promotion in an increasingly contested and cacophonic global communication environment. This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Buch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.Drawing on insights from promotional cultures, nationalism, geopolitics, media and communication, as well as their own research, the authors look at national promotion experiences in twelve countries - Canada, the United States, Mexico, Costa Rica, Colombia, Ecuador, Peru, Bolivia, Brazil, Uruguay, Argentina and Chile - , examining how these cases relate to broader challenges and commonalities, such as the relationship between nation branding and stereotypes, invisibility, heritage or internal contradictions. Nation Branding in the Americas: Contested Politics and Identities is an important contribution to the study of practices and concepts such as nation branding, public diplomacy, soft power, and strategic communication. It highlights the multifaceted nature of nation branding, and how this can be used to perpetuate local and global hierarchies, legitimize the agendas of specific governments, and discipline the inhabitants of a nation, but also become a venue for people to negotiate and communicate the kind of society they want to be. The book will therefore be of interest for undergraduate, postgraduate, and doctoral students specialized in marketing, media and communication, and international relations. It will also appeal to professionals in public diplomacy, strategic communication, public relations, and branding, offering a broad overview to the practice and discussion of national promotion in an increasingly contested and cacophonic global communication environment.

Buch. Condición: Neu. Nation Branding in the Americas | Contested Politics and Identities | Efe Sevin (u. a.) | Buch | Einband - fest (Hardcover) | Englisch | 2025 | Routledge | EAN 9780367539771 | Verantwortliche Person für die EU: Taylor & Francis Verlag GmbH, Kaufingerstr. 24, 80331 München, gpsr[at]taylorandfrancis[dot]com | Anbieter: preigu Print on Demand.

Hardcover. Condición: new. Hardcover. Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images.Drawing on insights from promotional cultures, nationalism, geopolitics, media and communication, as well as their own research, the authors look at national promotion experiences in twelve countries - Canada, the United States, Mexico, Costa Rica, Colombia, Ecuador, Peru, Bolivia, Brazil, Uruguay, Argentina and Chile - , examining how these cases relate to broader challenges and commonalities, such as the relationship between nation branding and stereotypes, invisibility, heritage or internal contradictions. Nation Branding in the Americas: Contested Politics and Identities is an important contribution to the study of practices and concepts such as nation branding, public diplomacy, soft power, and strategic communication. It highlights the multifaceted nature of nation branding, and how this can be used to perpetuate local and global hierarchies, legitimize the agendas of specific governments, and discipline the inhabitants of a nation, but also become a venue for people to negotiate and communicate the kind of society they want to be. The book will therefore be of interest for undergraduate, postgraduate, and doctoral students specialized in marketing, media and communication, and international relations. It will also appeal to professionals in public diplomacy, strategic communication, public relations, and branding, offering a broad overview to the practice and discussion of national promotion in an increasingly contested and cacophonic global communication environment. This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.