9780367196097 - global marketing: strategy, practice, and cases de alon, ilan (30 resultados)
Global Marketing: Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
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Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de AmericaWorld of Books (was SecondSale)
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EUR 43,58
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Condición: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.
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Librería: Textbooks_Source, Columbia, MO, Estados Unidos de AmericaTextbooks_Source
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EUR 43,89
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paperback. Condición: New. 3rd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Global Marketing : Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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EUR 93,17
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Condición: New.
Global Marketing: Contemporary Theory, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
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Librería: Books Puddle, New York, NY, Estados Unidos de AmericaBooks Puddle
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EUR 92,20
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Condición: New. pp. 660.
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Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de AmericaPBShop.store US
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EUR 101,52
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Global Marketing : Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 84,66
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Condición: New.
Global Marketing : Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
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Librería: GreatBookPrices, Columbia, MD, Estados Unidos de AmericaGreatBookPrices
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EUR 101,24
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Condición: As New. Unread book in perfect condition.
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Librería: PBShop.store UK, Fairford, GLOS, Reino UnidoPBShop.store UK
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EUR 93,03
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PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.
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Librería: Chiron Media, Wallingford, Reino UnidoChiron Media
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EUR 95,24
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Paperback. Condición: New.
Global Marketing: Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
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Librería: Ria Christie Collections, Uxbridge, Reino UnidoRia Christie Collections
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EUR 100,59
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Condición: New. In.
Global Marketing: Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
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Librería: California Books, Miami, FL, Estados Unidos de AmericaCalifornia Books
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EUR 117,39
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Condición: New.
Global Marketing : Strategy, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
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Librería: GreatBookPricesUK, Woodford Green, Reino UnidoGreatBookPricesUK
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EUR 100,95
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Condición: As New. Unread book in perfect condition.
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Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de AmericaGrand Eagle Retail
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EUR 121,38
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Paperback. Condición: new. Paperback. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively i…n order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibilitykey values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip todays students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructors manual with test questions, as well as additional exercises and examples for in-class use. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip todays students with the knowledge and confidence they need to become leading marketing managers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Librería: Rarewaves USA, HEBRON, KY, Estados Unidos de AmericaRarewaves USA
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EUR 124,35
Gastos de envío gratisSe envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: New. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to…respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
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Librería: Chiron Media, Wallingford, Reino UnidoChiron Media
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EUR 110,38
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Paperback. Condición: New.
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Librería: Speedyhen, Hertfordshire, Reino UnidoSpeedyhen
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EUR 84,68
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Condición: NEW.
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Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrlandaKennys Bookshop and Art Galleries Ltd.
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EUR 121,29
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Condición: New. 2020. 3rd Edition. Paperback. . . . . .
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Librería: Rarewaves.com USA, London, LONDO, Reino UnidoRarewaves.com USA
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EUR 140,38
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Paperback. Condición: New. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to…respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
Global Marketing: Contemporary Theory, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
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Librería: Biblios, frankfurt am main, HESSE, AlemaniaBiblios
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EUR 128,80
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Condición: New. pp. 660.
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Librería: moluna, Greven, Alemaniamoluna
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EUR 104,00
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Condición: New. Ilan Alon is a Professor of Strategy and International Marketing at the University of Agder, Norway. He is Editor in Chief of International Journal of Emerging Markets and European Journal of International Management. T.
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Librería: Kennys Bookstore, Olney, MD, Estados Unidos de AmericaKennys Bookstore
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EUR 150,12
Envío por EUR 9,07Se envía dentro de Estados Unidos de AmericaCantidad disponible: 2 disponibles
Condición: New. 2020. 3rd Edition. Paperback. . . . . . Books ship from the US and Ireland.
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Librería: Rarewaves USA United, HEBRON, KY, Estados Unidos de AmericaRarewaves USA United
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EUR 126,88
Envío por EUR 43,17Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: New. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to…respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
Global Marketing: Contemporary Theory, Practice, and Cases
Alon, Ilan/ Jaffe, Eugene/ Prange, Christiane/ Vianelli, Donata
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Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 153,01
Envío por EUR 23,37Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback. Condición: Brand New. 3rd edition. 639 pages. 9.75x8.00x1.50 inches. In Stock.
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Librería: Mispah books, Redhill, SURRE, Reino UnidoMispah books
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EUR 168,51
Envío por EUR 29,21Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
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Librería: Rarewaves.com UK, London, Reino UnidoRarewaves.com UK
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EUR 137,03
Envío por EUR 75,96Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: New. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to…respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility-key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
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Librería: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 184,96
Envío por EUR 31,95Se envía de Australia a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: new. Paperback. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively i…n order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibilitykey values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world.Covering key topics not found in competing books, Global Marketing will equip todays students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructors manual with test questions, as well as additional exercises and examples for in-class use. Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip todays students with the knowledge and confidence they need to become leading marketing managers. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Global Marketing: Contemporary Theory, Practice, and Cases
Alon, Ilan; Jaffe, Eugene; Prange, Christiane; Vianelli, Donata
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- Impresión bajo demanda
Librería: Majestic Books, Hounslow, Reino UnidoMajestic Books
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EUR 87,67
Envío por EUR 7,60Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Condición: New. pp. 660 This item is printed on demand.
Global Marketing: Contemporary Theory, Practice, and Cases
Alon, Ilan/ Jaffe, Eugene/ Prange, Christiane/ Vianelli, Donata
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- Impresión bajo demanda
Librería: Revaluation Books, Exeter, Reino UnidoRevaluation Books
Contactar con el vendedorVendedor de 5 estrellasCondición: Nuevo
EUR 119,15
Envío por EUR 23,37Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 2 disponibles
Paperback. Condición: Brand New. 3rd edition. 639 pages. 9.75x8.00x1.50 inches. In Stock. This item is printed on demand.
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- Impresión bajo demanda
Librería: AHA-BUCH GmbH, Einbeck, AlemaniaAHA-BUCH GmbH
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EUR 109,15
Envío por EUR 67,05Se envía de Alemania a Estados Unidos de AmericaCantidad disponible: 1 disponibles
Taschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today's students with the knowledge and confidence they need to b…ecome leading marketing managers.
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- Impresión bajo demanda
Librería: preigu, Osnabrück, Alemaniapreigu
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EUR 174,90
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Taschenbuch. Condición: Neu. Global Marketing | Strategy, Practice, and Cases | Ilan Alon (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2020 | Routledge | EAN 9780367196097 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand….
