9780365738039 - Simulation Techniques in the Analysis of Marketing Strategy (Classic Reprint) de Amstutz, Arnold E. (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This influential book created by the author presents a comprehensive analysis of computer simulation in marketing strategy. The author argues that simulation is a powerful tool that can help companies make better decisions about product launches, pricing, and marketing campaigns. The book provides a detailed overview of the simulation process, from data collection to model building and validation. It also includes several case studies that illustrate how simulation has been used to solve real-world marketing problems. The author concludes by arguing that simulation has the potential to revolutionize the way that companies market their products and services. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.