9780365325291 - Marketing Matters: Building an Effective Communications Program (Classic Reprint) de Center, Child Abuse And Neglect National (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book is a practical and comprehensive guide to creating and implementing effective communications programs related to child abuse prevention. It draws upon the experiences of 20 organizations that received funding to increase awareness of the relationship between substance abuse and child abuse and neglect. The author lays out a clear and actionable process that helps build programs, rooted in advertising, marketing, and public relations, that can achieve real-world results. The book also covers media outreach strategies, evaluation techniques, and the challenges of working with partners to build a network of support. This book is an essential resource for anyone involved in the child welfare field, as it is grounded in sound theory and enriched with best practices. The insights gained from these case studies offer valuable lessons for designing impactful programs that can make a true difference in communities across the country. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.