Isbn: 9780282906481 - better advertising: a practical manual of the principles of advertising (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book unveils the psychological principles that underpin successful advertising. The author, an experienced practitioner, draws on psychology and the teachings of salesmanship to delve into the intricacies of appealing to the minds of consumers. The book emphasizes the importance of analyzing the target audience, understanding their motivations, and crafting persuasive copy that resonates with their specific needs and desires. The author explores various types of advertising, from publicity and institutional campaigns to direct sales appeals, providing guidance on how to tailor the approach to suit each type. The book also delves into the use of illustrations, slogans, and trademarks, highlighting their role in building brand recognition and fostering consumer loyalty. Through practical examples and real-world case studies, the book illustrates how psychological principles can be applied in advertising to effectively engage readers, stimulate desire, and drive action. It underscores the importance of evoking emotions, tapping into instincts, and connecting with the deeper motivations that influence buying decisions. Overall, this book offers a comprehensive and insightful exploration of the psychological foundations of advertising, providing valuable knowledge and strategies for creating compelling and persuasive advertising campaigns. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…