ISBN: 9780282834180 - library of advertising: department store and retail advertising (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book offers a detailed analysis of the advertising strategies employed by department stores, examining the evolution of these strategies from the origins of the department store concept to the present day. The author provides a comprehensive overview of the various types of department stores, including cheap stores, popular price stores, and smart, style, and quality shops, and discusses the different advertising styles used by each type. The book also explores the impact of competition on department store advertising, as well as the role of merchandising and customer demographics in shaping advertising campaigns. Through a series of case studies, the author provides real-world examples of successful and unsuccessful advertising campaigns, offering valuable insights into the factors that contribute to effective department store advertising. Ultimately, this book provides a valuable resource for anyone interested in understanding the history, theory, and practice of department store advertising, offering a comprehensive analysis of the strategies and techniques that have shaped the industry. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…