ISBN: 9780282299446 - public relations (classic reprint): principles and procedures: principles and procedures (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book builds upon the existing body of writing on public relations within the business world by moving beyond theories and concepts to provide practical advice, useful for both in-house counsel and business leaders. It examines the essential role of public relations in shaping public opinion and its impact on a company's image and success. The book includes detailed, real-world examples of successful public relations campaigns and their outcomes. These case studies demonstrate how to plan, implement, and measure the effectiveness of public relations strategies across a wide range of industries. Readers will also find helpful advice on managing public relations during crises and emergencies, an increasingly important skill in today's rapidly changing media landscape. The book concludes with the author's vision of the future of public relations and the opportunities and challenges that lie ahead for professionals in this field, particularly as it relates to the increasing impact of social media and the growing importance of corporate social responsibility. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…