9780273625315 - Essentials of Marketing Research de Proctor, Tony (4 resultados)

Paperback. Condición: Very Good. The traditional approach to marketing research and the traditional tools of analysis is looked at in this new text. It discusses new developments, particularly in the areas of qualitative data analysis and marketing decision support systems. The author starts by looking at the nature and needs of marketing research. An overview is given of the process of marketing research in one of the chapters which concludes by looking at the role of agencies and ethical issues. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condición: Very Good. Essentials of Marketing Research This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

paperback. Condición: Good. Good+ large format Paperback. Small tears to bottom of spine and bottom of rear cover. Slight bump near spine to bottom of pages and last 50 pages have slight crease. Previous owner's signature to prelim page, otherwise clean copy. viii + 360p.

Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.