ISBN: 9780266012177 - the management of promotion: consumer behavior and demand stimulation (classic reprint) (3 resultados)

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condición: New. Print on Demand. This book explores the evolution of promotion, a vital field that has played a crucial role in shaping the world around us. The author traces the history of marketing and promotion from its humble beginnings to its current state as a complex and multifaceted discipline. The text delves into the psychological and economic forces that have influenced the development of promotional strategies, offering a rich tapestry of insights into how businesses communicate with consumers. By examining the historical context of promotion, the author provides a fresh perspective on the current promotional landscape, highlighting its strengths, weaknesses, and potential for further evolution. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…