9780256090055 - marketing strategy de walker, orville c.; etc. (1 resultados)
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Librería: Robinson Street Books, IOBA, Binghamton, NY, Estados Unidos de AmericaRobinson Street Books, IOBA
Contactar con el vendedorVendedor de 4 estrellasMiembro de asociación: IOBA
Condición: Usado - Como Nuevo
EUR 12,22
Envío por EUR 8,34Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponibles
Paperback. Condición: As New. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDBook Description Marketing Strategy is a flexible, short, paper-back text which can be used on its own or packaged with a casebook (Cravens, Lamb, Crittenden Strategic Marketing Management Cases - 1999) or with a custom published case book. It cove…rs the concepts and theories of creating and implementing a marketing strategy. The text offers a focus on the strategic planning process and marketing's interfunctional relationships.--This text refers to the Paperback edition.
