Librería: World of Books (was SecondSale), Montgomery, IL, Estados Unidos de America
EUR 5,13
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.
Idioma: Inglés
Publicado por St. Martin's Griffin (edition Revised), 2010
ISBN 10: 0230620566 ISBN 13: 9780230620568
Librería: BooksRun, Philadelphia, PA, Estados Unidos de America
EUR 5,14
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. Revised. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
EUR 6,85
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
EUR 7,04
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
EUR 7,04
Cantidad disponible: 1 disponibles
Añadir al carritoPaperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Librería: St Vincent de Paul of Lane County, Eugene, OR, Estados Unidos de America
EUR 3,60
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. paperback 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects.
Librería: HPB-Ruby, Dallas, TX, Estados Unidos de America
EUR 4,51
Cantidad disponible: 1 disponibles
Añadir al carritopaperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
EUR 11,41
Cantidad disponible: 2 disponibles
Añadir al carritopaperback. Condición: Good. Revised. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 14,60
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: Anybook.com, Lincoln, Reino Unido
EUR 4,03
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780230620568.
Librería: Anybook.com, Lincoln, Reino Unido
EUR 5,13
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780230620568.
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 19,86
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por St. Martin's Griffin 3/2/2010, 2010
ISBN 10: 0230620566 ISBN 13: 9780230620568
Librería: BargainBookStores, Grand Rapids, MI, Estados Unidos de America
EUR 22,25
Cantidad disponible: 5 disponibles
Añadir al carritoPaperback or Softback. Condición: New. The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. Book.
Idioma: Inglés
Publicado por Palgrave Macmillan, GB, 2010
ISBN 10: 0230620566 ISBN 13: 9780230620568
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 26,02
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.
EUR 19,36
Cantidad disponible: 10 disponibles
Añadir al carritoPaperback. Condición: New.
Librería: Ria Christie Collections, Uxbridge, Reino Unido
EUR 24,15
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. In.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 21,14
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 22,29
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por Palgrave Macmillan, GB, 2010
ISBN 10: 0230620566 ISBN 13: 9780230620568
Librería: Rarewaves.com UK, London, Reino Unido
EUR 23,20
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback. Condición: New. Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 25,30
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPAP. Condición: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 23,16
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPAP. Condición: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Librería: Majestic Books, Hounslow, Reino Unido
EUR 21,26
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. Print on Demand pp. 272.
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 26,88
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. Print on Demand pp. 272.
Librería: Biblios, Frankfurt am main, HESSE, Alemania
EUR 21,38
Cantidad disponible: 4 disponibles
Añadir al carritoCondición: New. PRINT ON DEMAND pp. 272.
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 22,30
Cantidad disponible: Más de 20 disponibles
Añadir al carritoPaperback / softback. Condición: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Librería: moluna, Greven, Alemania
EUR 22,92
Cantidad disponible: Más de 20 disponibles
Añadir al carritoKartoniert / Broschiert. Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands shoul.
Librería: AHA-BUCH GmbH, Einbeck, Alemania
EUR 26,85
Cantidad disponible: 1 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. He analyzes the five steps of customer commitment to a strong brand - Presence, Relevance, Performance, Advantage, and Bonding. Finally, Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.
Librería: preigu, Osnabrück, Alemania
EUR 22,95
Cantidad disponible: 5 disponibles
Añadir al carritoTaschenbuch. Condición: Neu. Global Brand | Nigel Hollis | Taschenbuch | Kartoniert / Broschiert | Englisch | 2010 | St. Martins Press-3PL | EAN 9780230620568 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.