Idioma: Inglés
Publicado por University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: Midtown Scholar Bookstore, Harrisburg, PA, Estados Unidos de America
EUR 54,26
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: Good. HARDCOVER Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD Standard-sized.
Idioma: Inglés
Publicado por University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: Brook Bookstore On Demand, Napoli, NA, Italia
EUR 98,69
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: new.
Idioma: Inglés
Publicado por University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 113,36
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por University of Chicago Press, 2020
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 107,04
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. 2020. Hardcover. . . . . .
Idioma: Inglés
Publicado por University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: PBShop.store US, Wood Dale, IL, Estados Unidos de America
EUR 127,90
Cantidad disponible: 5 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Publicado por University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
EUR 121,84
Cantidad disponible: 5 disponibles
Añadir al carritoHRD. Condición: New. New Book. Shipped from UK. Established seller since 2000.
Idioma: Inglés
Publicado por University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 116,49
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
EUR 133,36
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por University of Chicago Press 2019-10-07, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: Chiron Media, Wallingford, Reino Unido
EUR 117,82
Cantidad disponible: 5 disponibles
Añadir al carritoHardcover. Condición: New.
Idioma: Inglés
Publicado por University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: Kennys Bookstore, Olney, MD, Estados Unidos de America
EUR 134,90
Cantidad disponible: 1 disponibles
Añadir al carritoCondición: New. 2020. Hardcover. . . . . . Books ship from the US and Ireland.
Idioma: Inglés
Publicado por University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: Majestic Books, Hounslow, Reino Unido
EUR 139,69
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
EUR 133,44
Cantidad disponible: 5 disponibles
Añadir al carritoCondición: As New. Unread book in perfect condition.
Idioma: Inglés
Publicado por The University of Chicago Press, US, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: Rarewaves.com USA, London, LONDO, Reino Unido
EUR 153,69
Cantidad disponible: 3 disponibles
Añadir al carritoHardback. Condición: New. Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture--music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.
Librería: Revaluation Books, Exeter, Reino Unido
EUR 140,18
Cantidad disponible: 2 disponibles
Añadir al carritoHardcover. Condición: Brand New. 371 pages. 9.25x6.25x1.00 inches. In Stock.
Idioma: Inglés
Publicado por The University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: Grand Eagle Retail, Bensenville, IL, Estados Unidos de America
EUR 156,94
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. The mid-twentieth-century marketing world influenced nearly every aspect of American culturemusic, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the Americanization paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigres at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigre consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to American consumer capitalism. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Idioma: Inglés
Publicado por The University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: THE SAINT BOOKSTORE, Southport, Reino Unido
EUR 137,76
Cantidad disponible: 5 disponibles
Añadir al carritoHardback. Condición: New. New copy - Usually dispatched within 4 working days.
Idioma: Inglés
Publicado por University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: Books Puddle, New York, NY, Estados Unidos de America
EUR 157,04
Cantidad disponible: 3 disponibles
Añadir al carritoCondición: New.
Idioma: Inglés
Publicado por The University of Chicago Press, US, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: Rarewaves.com UK, London, Reino Unido
EUR 143,94
Cantidad disponible: 3 disponibles
Añadir al carritoHardback. Condición: New. Forever immortalized in the television series Mad Men, the mid-twentieth century marketing world influenced nearly every aspect of American culture--music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan Logemann traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the "Americanization" paradigm. First, Logemann explains the rise of a dynamic world of goods by emphasizing changes in marketing approaches increasingly tailored to consumers. Second, he looks at how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the migr s at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. These mid-century consumer engineers crossed national and disciplinary boundaries not only within arts and academia but also between governments, corporate actors, and social reform movements. By focusing on the transnational lives of migr consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the mid-century transformation of American marketing and the subsequent European shift to "American" consumer capitalism.
Idioma: Inglés
Publicado por The University of Chicago Press, 2019
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: AussieBookSeller, Truganina, VIC, Australia
EUR 231,00
Cantidad disponible: 1 disponibles
Añadir al carritoHardcover. Condición: new. Hardcover. The mid-twentieth-century marketing world influenced nearly every aspect of American culturemusic, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the Americanization paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigres at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigre consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to American consumer capitalism. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Publicado por University of Chicago press
ISBN 10: 022666001X ISBN 13: 9780226660011
Librería: INDOO, Avenel, NJ, Estados Unidos de America
EUR 115,73
Cantidad disponible: Más de 20 disponibles
Añadir al carritoCondición: New. Brand New.