ISBN: 9780205129249 - marketing classics: a selection of influential articles / (6 resultados)
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Librería: ThriftBooks-Phoenix, Phoenix, AZ, Estados Unidos de AmericaThriftBooks-Phoenix
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EUR 7,23
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de AmericaThriftBooks-Atlanta
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EUR 7,24
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Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de AmericaBetter World Books
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EUR 8,79
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Condición: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Librería: Goodwill of Silicon Valley, SAN JOSE, CA, Estados Unidos de AmericaGoodwill of Silicon Valley
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EUR 7,24
Envío por EUR 3,56Se envía dentro de Estados Unidos de AmericaCantidad disponible: 1 disponible
Condición: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear.
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Librería: Book Express (NZ), Shannon, Nueva ZelandaBook Express (NZ)
Contactar con el vendedorVendedor de 3 estrellasCondición: Usado - Aceptable
EUR 4,19
Envío por EUR 40,17Se envía de Nueva Zelanda a Estados Unidos de AmericaCantidad disponible: 1 disponible
Paperback. Condición: Good. 578 pages. Light tanning This 25th-anniversary-edition of Marketing Classics represents a culminatio n of the most important articles published in the field. Each article has been s elected for the contribution it has made, and the impact it has had in bringing a new way of thinking into marketing theory and practice. Eleven new articles ha ve been added in such topical areas as marketing ethics, global marketing strate gy, service quality and technology diffusion. Articles of enduring interest by n oted marketing minds like Wroe Anderson, George Katona, Theodore Levitt, George Day, John Howard, Frederick Webster Jr, Sidney J. Levy, Jagdish Sheth and Philip Kotler are retained. The articles are divided into four Marketing Philosophy; Buyer and Market Behaviour; Marketing Strategy; and Competitive Marketing Programmes.…
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Librería: Anybook.com, Lincoln, Reino UnidoAnybook.com
Contactar con el vendedorVendedor de 5 estrellasCondición: Usado - Regular
EUR 58,03
Envío por EUR 15,71Se envía de Reino Unido a Estados Unidos de AmericaCantidad disponible: 1 disponible
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:0205129242.…
